![]() ![]() To illustrate the astounding effectiveness of WeChat Channels for Western brands, consider the Irish pop group Westlife. It also has great commercial integrations: brands can link WeChat mini shops with WeChat Channels and official accounts, driving traffic and linking to your website or large shopping platforms with each post.Īnd as one of the most popular Chinese social media trends, WeChat Channels allows for easy livestreaming with added commerce tools. Graphics and text are rapidly making way for video content, welcomed by users as a more direct, intuitive and time-saving content-form. If you’re looking for content marketing opportunities in China, this is a social media trend that can’t be ignored. ![]() How brands can benefit from WeChat Channels With videos from official accounts no longer exclusively accessible by friends and followers, it’s opened a direct pathway to WeChat’s 1.2 billion (and growing) users. It’s all about high-quality content that genuinely resonates with Chinese consumers. Brands building a chain of social relationships (via Moments, Shares, Likes and Group Chat interactions… you name it) are likely to do extremely well on WeChat Channels. 'Social recommendations' account for over 50% of WeChat’s discoverability algorithm. It has the power to connect consumers, user-generated content and brands like never before. ![]() WeChat Channels features four unique video-based feeds based on users' followed accounts friends’ liked content trending videos and geo-localized content. ![]()
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